If you're passionate about the world of barbering and want to be part of a dynamic team that values skill, style, and camaraderie, then Tonic Legends is the place for you.

About Fadi Nassar

Fadi NASSAR graduated with a bachelor’s degree in computer science from Yarmouk University in 2001 and started his career as a software developer in Jordan. He later moved to the UAE to work at a number of companies until his appointment in 2007 as a project manager at a leading international digital security company.

His ambition to continuously craft his skills and evolve took Fadi to the University of Strathclyde (Business School) where he studied and received a Master’s Degree in Business Administration. Following his graduation, Fadi was promoted to Program Director and since then, he leads in building and executing sales and go-to-market strategies. In his current position, he is responsible for the delivery of large-scale projects to different key customers in the region.

Digital security aside, Fadi’s entrepreneurial drive motivated him towards property investments. He is a big believer in the necessity of diversifying income streams. In the past 3 years, he has been studying the grooming industry for men with the aim of venturing into creating a premium grooming brand as part of extending his portfolio of investments and will be funding this project fully by himself. Fadi believes that there is a need in Abu Dhabi for a premium lounge for men that provides quality and holistic grooming solutions. Consequently, he joined forces with a branding agency and an interior architect to bring his vision to life in Abu Dhabi as a starting point for his brand.

Fadi has been working with a team of grooming services experts to build the proper foundations for a premium men grooming brand and has set an operational strategy to hire the right skillset to deliver on his vision for his brand.

Fadi believes that IMKAN – Sheikha Fatima Park project as a first location for his brand will be a great launchpad for “Tonic Legends”. Fadi’s plan is to inaugurate a second branch in IMKAN – Pixels Reem Island when the project is completed.


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